Tony R. DeMars, Ph.D.   www.tonydemars.com        
Associate Professor, Department of Mass Media, Communication and TheatreTony DeMars

P.O. Box 3011 / 2600 Neal Street
Texas A&M University-Commerce 75429                  
(903) 468-8649                          
Tony_DeMars@tamu-commerce.edu     tony@tonydemars.com 

AREAS OF SPECIALIZATION 
Broadcast News; Production; New Technologies; Media Law; Electronic Media Management and Programming. 

PREVIOUS TEACHING EXPERIENCE
University of Houston-Clear Lake, Associate Professor of Digital Media Studies, 2007-2008
University of North Carolina-Pembroke, Associate Professor and WNCP TV Faculty Advisor, 2006-2007.
Sam Houston State University, Associate Professor (with tenure) and Broadcast Coordinator, 2000-2006.
University of Texas at Arlington, Assistant Professor and Broadcast Sequence Coordinator, 1997-2000.
Sam Houston State University, Assistant Professor and KSHU Faculty Advisor, 1995-1997.
University of Southern Mississippi, Graduate Teaching Assistant, 1993-1995.
Sam Houston State University, Lecturer and KSHU Faculty Advisor, 1987-1993.
Stephen F. Austin State University, Part-time Instructor, 1986-1987; Graduate Teaching Assistant, 1984-1986.

COURSES TAUGHT
Technical Foundations of Digital Media, New Media Criticism, Broadcast Journalism, Media Law, Advertising Copywriting, International/Intercultural Communication, Broadcast/Cable Programming, Audio and Video Production, Media Performance, Broadcast Sales, Broadcast Management

EDUCATION
University of Southern Mississippi, Ph.D. in Mass Communication, 1996
Focus of Studies:  Advertising/Public Relations and Mass Media
Dissertation:  "From the Simpsons to the Bundys: A Critical Analysis of  Disrespectful Discourse in Television Narratives"  Director:  Dr. Mazharul Haque        

Stephen F. Austin State University, M.A. in Mass Communication, 1986. 
Focus of Studies:  Broadcast Management and Administrative Services
Research project:  "Audience Perception of Media Communicators Based on Source Gender"

Texas A & M-Texarkana, B.S. in Secondary & Higher Education, 1983 
Focus of Studies:  Education, English and Psychology  

Texarkana College, A.A., 1980
 
MEDIA INDUSTRY EXPERIENCE

Summer '02  Television Reporter, KHQA TV, Quincy, IL
1984 - 2002  Freelance Audio and Video Talent and Production
1997 - 1998  Air Talent & Program Producer, KBFB (B 97.9) Radio, Dallas, TX
1996 - 1997  Air Talent, KODA (Sunny 99.1) Radio, Houston, TX
1995 - 1996  Air Talent, KHMX (Mix 96.5) Radio, Houston, TX
1993 - 1995  Air Talent, WHER (Eagle 103.7) Radio, Hattiesburg, MS
1988 - 1990  Air Talent, KLTR (K-Lite) Radio, Houston, TX
1983 - 1988  Air Talent, Production, & Public Service Director, KEEE-KJCS Radio, Nacogdoches, TX
1977 - 1983  Air Talent and Program Director, KMLA Radio, Texarkana, TX/AR. 
                     Also worked in Sales, Production, News, and Sports, and served as General Manager
                     of sister station, KTRX in Tarkio, MO in 1981
1976 - 1977  Air Talent, KNBO Radio, New Boston, TX

PUBLICATIONS and CREATIVE ACCOMPLISHMENTS

DeMars, T. R. (2008).  News Convergence Arrangements in Smaller Media Markets. In Understanding Media Convergence, A. Grant and J. Wilkinson (eds.). New York: Oxford University Press.

DeMars, T. (2008). Local TV Market Multicasting: A New Paradigm for Digital Rich Media, The Journal of New Media & Culture, 5(1), available: http://www.ibiblio.org/nmediac/summer2008/

DeMars, T. R. (2008). Training for the Newsroom and the Classroom: Shooting and Editing Sequences. Radio Television News Directors Association Educator in the Newsroom Lesson Plans. Available: http://www.rtnda.org/pages/media_items/educator-in-the-newsroom-lesson-plans-introduction-and-table-of-contents717.php?id=717

DeMars, T. R. (2007). A Bullet-Points Approach to Visual Storytelling on the Web (Feature Article). Convergence News, 4(10), University of South Carolina: Columbia, SC.

DeMars, T. R. (2006).  News 7 Live TV Newscast, University Student Newscast Finalist, Executive Producer / Faculty Advisor, Broadcast Education Association, BEA Festival.

DeMars, T. R.  (2005). Buying Time to Start Spanish Language Radio in San Antonio: Manuel Davila and the Development of Tejano Programming. Journal of Radio Studies, 11(1), 74-84.

DeMars, T. R. (2004). Contextualizing International Communication (book review). Journal of Broadcasting and Electronic Media, 48 (3), 330-332.

DeMars, T. R. (2004). Print and Broadcast News Convergence Programs (Feature Article). Convergence News, 1 (7), University of South Carolina: Columbia, SC.

DeMars, T. R. (2003). "Hannibal Drowning," Best of the Competition, Hard News, TV News Package, Broadcast Education Association,  BEA Festival.

DeMars,  T. R.  (2003). Exploring Radio Public Service as  Civic Journalism. Peer-reviewed Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication, 86, 281-301.
 
DeMars, T. R. (2002). Broadcast News. In James E. Paster, (Ed.), Forms of Public Expression (pp. 149-155). Pearson: Boston.

DeMars, T. R. (2001). Modeling Behavior From Images of Reality in Television Narratives: Myth-Information and Socialization. Lewiston, NY: Mellen Press.

DeMars, T. R. & Robinson, T. E. (1998). Stadium Signs on Television: The Television Viewers Recall of In-Stadium Advertisements During a Televised Sporting Event. Peer-reviewed Proceedings of the 1998 Annual Meeting of the Association of Marketing Theory and Practice, 7, 250-255.

GRANTS AND FELLOWSHIPS

Academy of Television Arts and Sciences Faculty Seminar Fellowship, November 2006, Los Angeles, CA.

Faculty Fellow, National Association of Television Program Executives Convention, January 2006, Las Vegas, NV.

Columbia University Graduate School of Journalism "The Authentic Voice" Project Advisory Board Member, Invited Fellowship, June 8-9, 2004.

Poynter Institute "Diversity Across the Curriculum" Workshop Fellowship, May 18-23, 2003, St. Petersburg, FL.

 IRTS Faculty-Industry Seminar Fellowship, New York City, March 5-9, 2003.

RTNDF National High School Journalism Project Grant, 2002-2004.

RTNDA National Excellence in Journalism Education/Educators in the Newsroom Grant, 2002-2003.
 
NATPE National Faculty Development Grant,  2001-2002.

CONVENTION PAPERS AND OTHER SCHOLARSHIP (2004-2008 list)

Socialization and Acculturation Through Interaction with New Media Narratives, Southwest Education Council for Journalism and Mass Communication Conference,  Las Cruces, NM, October 24-25, 2008.

Interpersonal Communication and the Internet (with L. Chan), Convergence and Society: The Participatory Web Conference, University of South Carolina, Columbia, SC, October 9-11, 2008.

Correlating Use of Digital Media for News With Career Planning and Expectations, Association for Education in Journalism and Mass Communication Convention, Chicago, IL, August 3-6, 2008.

Interactivity With Citizens Through Digital Media: A New Multi-Step Flow in News, Broadcast Education Association Convention, Las Vegas, NV, April 16-19, 2008.

New Media as a Political Weapon, Southern States Communication Association Convention, Savannah, GA, April 2-6, 2008.

Matching New Media Content and Use to Personality and Leadership Traits, Convergence and Society: Media Ownership, Control and Consolidation Conference, University of South Carolina, Columbia, SC, October 10-13, 2007.

A Bullet-Points Approach to Visual Storytelling on the Web, Broadcast Education Association Convention, Las Vegas, NV, April 18-21, 2007.*

Changing Technologies and the Teaching of Converged News, Southern States Communication Association Convention, Louisville, KY, March 28-April 1, 2007.

Comparing Ethical Models of Mass Media Content to Blogs and Mobile Media Ethics, Convergence and Society: Ethics, Religion and New Media Conference, University of South Carolina, Columbia, SC, October 19-21, 2006.

Helping Citizens Be Involved:  Usability Factors in Teaching Computer-Based Journalism Courses, The Association for Education in Journalism and Mass Communication Convention, San Francisco, CA, August 2-6, 2006.

Re-evaluation of Teaching News Convergence in the University Curriculum (with L.T. Bond), Southern States Communication Association Convention, April 5-9, 2006, Dallas, TX.

From Classroom to Convergence: What Employers in Smaller Markets Need from Our Graduates, Broadcast Education Association Convention, April 26-29, 2006, Las Vegas, NV. *

Redesigning a university journalism curriculum in the age of convergence: A lesson in progress. Media Convergence: Cooperation, Collisions and Change Conference, Brigham Young University, October 13-15, 2005.

Doing Stories That Matter in Daily Television Reporting, The Association for Education in Journalism and Mass Communication Convention, San Antonio, TX, August 10-13, 2005.

Spanish-Language Radio in the United States: Origins and Development of Tejano Programming, First Place Award, Open Competition, Multicultural Division. Broadcast Education Association Convention, April 21-23, 2005, Las Vegas, NV.

Perceptions and Realities of Political Bias in Television News and Internet News and Information Sites, (with L. Woodall), Southern States Communication Association Convention, Baton Rouge, LA, March 31-April 3, 2005.

Radio and Television Marti in Cuba: Propaganda as a Political Tool. The Southern Political Science Association Convention, New Orleans, LA, January 6-8, 2005.

Civic Journalism, Civil Societies and Developing Countries. The Association for Education in Journalism and Mass Communication Convention, Toronto, ON, August 4-7, 2004.

Diversity Exercises for the Classroom as a Standard Process of Newsgathering. Broadcast Education Association Convention, Las Vegas, NV, April 16-18, 2004.

Creating Consistency in Student Media: The Benefits of Operations Handbooks and Management Models. Broadcast Education Association Convention, Las Vegas, NV, April 16-18, 2004. *

Who's Watching? Challenges and Potential for Terrestrial Digital Television. Southern States Communication Association Convention, Tampa, FL, April 1-4, 2004.

Power Roles and Constructions of Meaning in Survivor—The Amazon. Southern States Communication Association Convention, Tampa, FL, April 1-4, 2004.

Cancel Your Cable: A New Model for Television Channel Distribution. Western States Communication Association Convention, Albuquerque, NM, February 14-17, 2004.

(all convention presentations listed are based on research papers, except * indicates presentation on a competitively selected panel)


PROFESSIONAL SERVICE TO THE DISCIPLINE

Pre-publication Book Reviewer (The Authentic Voice), Columbia University Press, Spring 2005.

Pre-publication Book Proposal Reviewer (TV Field Production), Wadsworth Publishing, Winter 2003-2004.

 Program Planner, Association for Education in Journalism and Mass Communication, Civic Journalism Interest Group, 2004 and 2005 Conventions.

Program Planner, Southern States Communication Association, Political Communication Division, April 2005 Conference and Mass Communication Division, April 2006 Conference.

Paper Reviewer, Western States Communication Association, Media Studies Division, 2004 and 2005 Conferences.

Pre-publication Book Proposal Reviewer (Broadcast News Producing), Sage Publications, Fall 2003.

Editorial Journal Service--Article Reviewer, Journal of Communication Inquiry, 2003-2005.

 Paper Reviewer, Broadcast Education Association, Management and Sales Division, 2003 Conference.

Book Revision Reviewer: Modern Radio Production, Thompson/Wadsworth, 2003.

Paper Reviewer, Association for Education in Journalism and Mass Communication, Advertising Division, 1999-2003 Conferences.

Paper Reviewer, Southern States Communication Association, Popular Communication Division, 2003 Conference.

Book Revision Reviewer: Audio in Media, Wadsworth, 1997.


CREATIVE ACCOMPLISHMENTS

 News 7 Huntsville, Faculty Adviser/Executive Producer and Director, Fall 2000 - Summer 2006. Student Newscast Finalist, Broadcast Education Association, BEA Festival 2006.

Safety Tips, with WB 39 News Anchor Alan Hemberger, public service announcement for Huntsville’s SAAFE House/ Women’s Shelter, Executive Producer, Spring 2002.

Remember the Veterans, Public Service Announcement for Huntsville’s HEARTS Veteran’s Museum, Executive Producer and Producer, Spring 2002.

Issues: September 11th Tragedy, 30-minute news magazine program, Supervising Producer and Director, November-December, 2001.
 
ELECTED OFFICES

Internships and Careers Interest Group, Association for Education in Journalism and Mass Communication, Head, Vice-Head, Program Planner, 2007-2009.

Texas Association of Broadcast Educators, President, 2007-2008.

Production Aesthetics and Criticism Division Vice-Chair/Research Chair, Broadcast Education Association, 2008-09.

Student Audio Chair, BEA Festival, 2007-2009.

Civic and Citizen Journalism Interest Group, Association for Education in Journalism and Mass Communication, Head, Vice Head, Teaching Chair and Convention Program Chair, 2003-2006.

Mass Communication Division, Southern States Communication Association, Vice Chair, 2005-2006; Chair, 2006-2007.

Political Communication Division, Southern States Communication Association, Vice Chair, 2004-2005; Chair, 2005-2006.

Popular Communication Division, Southern States Communication Association, Secretary, 2002-2004.

Popular Communication Division, Southern States Communication Association, Web Editor, 2002-present.

Web Editor, Political Communication Division and Mass Communication Division, Southern States Communication Association, 2003-2007.

Vice President, Texas Association of Broadcast Educators, 1997-98.

COMMITTEES AND OTHER SERVICE

Faculty Advisor, National Broadcasting Society -- NBS/AERho, Texas A&M University-Commerce, present.
 
Faculty Advisor, National Broadcasting Society -- NBS/AERho, Sam Houston State University, 2004-2006.

School of Public Communication Strategic Planning Committee, Sam Houston State University, 2002-2003.

Who’s Who Selection Committee, Sam Houston State University, 2002 - 2004.

College of Arts & Sciences Syllabus Committee, Sam Houston State University, 2002.

Southern States Communication Association Minority Recruitment and Retention Committee (chair '04-'06), 2002-2006.

Chair, School of Communication Faculty Evaluation Committee, Sam Houston State University, 2002-2003.

Faculty Advisor, Texas Association of Broadcast Students, affiliated with the Texas Association of Broadcasters, Sam Houston State University, 2001 - 2004.

Faculty Advisor, RPO-Role Players Organization, Sam Houston State University, 2001 - 2004.

Broadcast Sequence Coordinator, Department of Communication, University of Texas at Arlington, 1997-2000.

Department of Communication Committees at the Univ. of Texas at Arlington: 
Curriculum, Research (1999-2000). Special Events (Chair), Research, and Academic Standards  (1998-99). Curriculum, Candidate Screening, Honors Banquet Committee Chair  (1997-98)

Faculty Advisor, Society of Television and Radio Students, Affiliated with the Dallas/Fort Worth AWRT Chapter, University of Texas at Arlington  (1997 - 2000).

Faculty Advisor, IRTS/Alpha Epsilon Rho, UTA Chapter, affiliated with regional and national IRTS/AERho organization/National Broadcasting Society (1998-99).

University Senate Faculty Evaluation Committee, Sam Houston State University (1996-1997).

Faculty Advisor, Alpha Epsilon Rho/National Broadcasting Society, Sam Houston State University (1990-1993).  
 
MEMBERSHIPS

Phi Kappa Phi Honor Society
Broadcast Education Association
Association for Education in Journalism and Mass Communication
International Radio and Television Society Foundation
Texas Association of Broadcast Educators
National Broadcasting Society
Southern States Communication Association
Western States Communication Association
American Communication Association